After you have spent a few months building up a “friend” list of people who live in your area, the next step is to start posting a few tips for buyers and sellers.
And I REALLY MEAN a few…
Like 1 a day or even 1 every 2 days.
Why not post more?
Here’s the big pitfall that a lot of real estate agents overlook: there is a “HIDE Joe the Realtor” button.
All a prospect or friend has to do is hide you just one time and they’ll never see you again.
If you go on facebook and post several houses or several “home buying” tips with an hour or so, it may seem to you that they scroll off of your page pretty fast.
But that is because you have 300 to 1000 friends. Most people don’t have that many - they have 100 at the most.
Your prospects pages scroll SLOW - they don’t have as many people posting. And then when you come in and post 4 or 5 things in a day - you’ll get the HIDE JOE the Realtor done to you.
When they log into their facebook account, all they will see is 6 or 7 posts from you and they won’t be able to see what their “real friends” are posting. So - you’ll get either deleted as a friend or you’ll simply get the HIDE.
So - to sum this up - if you want to get the most mileage out of facebook - use it sparingly: 1 time overy few days or so.
